CODE OF CONDUCT – SVEN APPELT
Studio for progressive fashion & identity
1. OUR STANCE
We do not design fashion. We create meaning. Our designs are an expression of identity, stance, and responsibility.
Every garment is a message – against discrimination, for diversity.
Brown is not a trend. Brown is resistance. Brown is politics.
2. DIGNITY & RESPECT
We respect the dignity of every human being – without compromise.
Discrimination based on skin color, gender, identity, origin, religion, disability, or sexual orientation will not be tolerated – neither in tone nor in attitude.
Respect is non-negotiable.
3. DIVERSITY IS NOT A QUOTA. IT IS THE BASIS.
Our team breaks norms.
We work with people who are visibly, audibly, and perceptibly different – not as decoration, but as the center of our work.
We do not talk about inclusion. We live it.
4. TRANSPARENCY & CRAFTSMANSHIP
Our clothing is created visibly. Honestly. Without staging.
To us, latex is not a fetish, but a tool.
A tool for bodies. For expression. For truth.
5. COMMUNICATION & COMMUNALITY
We communicate at eye level – clearly, directly, bindingly.
With models, partners, press, or the team: criticism is welcome. Silence is not.
6. JUSTICE & FAIRNESS
Fair pay. Fair contracts. No exploitation.
Neither in the studio nor along the production chain.
Those who work with us do not work for a label – but for a cause.
7. STYLE IS AN ETHIC
Our style is a stance, not decoration.
We do not stage bodies. We tell stories of identity.
We do not create trends. We break systems.
8. RESPONSIBILITY STARTS WITH US
This code is not just text. It is a benchmark.
Anyone who violates it leaves our foundation.
Anyone who lives by it is part of our vision: Respect. Identity. Stance.
9. SUSTAINABILITY IS OUR FORM OF THE FUTURE
Our materials are consciously chosen – recycled, durable, respectful.
Latex is not wasted, but transformed.
No greenwashing. No symbolism.
Real sustainability – from production to presentation.