Berlin was never interesting because it was convenient. The city became interesting because people created spaces before anyone had decided that these spaces were worthy of funding, economically viable, or culturally relevant.
CLUBWEARberlin emerges from this very thought – and from a contradiction.
While Berlin continues to be internationally associated with freedom, subculture, music, fashion, art, and an extraordinary club culture, the very structures from which this identity emerged are coming under pressure. Austerity measures are hitting culture and education, spaces are disappearing, production costs are rising, and it is becoming more difficult for young creatives to turn an idea into work, a brand, or an artistic position in the first place.
Yet culture does not only emerge where institutions recognize it.
It emerges in studios. In clubs. In universities. In basements. In temporary spaces. At night. Between music, fashion, craftsmanship, bodies, and people who try things out, even though no one yet knows if they will work.
CLUBWEARberlin understands clothing as part of this culture.
The collection connects latex, clubwear, and fashion with a Berlin perspective on the present. Tops, crop tops, and other pieces are not created as costumes for a specific scene, nor as a nostalgic memory of a Berlin that once was. They are clothing for a generation for whom the boundaries between club, street, fashion, and everyday life have long since become blurred.
Latex plays a central role in this. A material that has long been reduced to fetish and specific subcultures is treated here as what it can also be: a material for contemporary fashion design. Close to the body, precise, immediate, and versatile.
WHEN DEMOCRACY BECOMES PRIVATE
Behind CLUBWEARberlin, therefore, lies a political question.
What happens to a society when fewer and fewer public spaces exist in which young people can develop culture, debate, experiment, and also be allowed to fail?
Germany is increasingly being shaped by political decision-makers whose lived reality is sometimes far removed from that of the generation that today has to navigate education, studies, self-employment, rising living costs, and an uncertain future all at once. At the same time, legitimate dissatisfaction must not lead to replacing democratic answers with authoritarian or right-wing extremist offerings.
As a millennial, I also see this as a responsibility of my own generation: not just to defend democracy when it is directly threatened, but to create conditions under which the next generation feels like they have a stake in this society at all.
Because at the moment, I have a dangerous impression:
Democracy in Germany could become a private matter.
Something for those to worry about who still possess the time, money, education, access, or energy for it.
Cultural policy is therefore, for me, directly a part of democratic policy. If public funds primarily stabilize established structures while new projects, young artists, designers, and independent cultural spaces fight for their existence, an imbalance is created. Existing institutions can be important. But cultural funding must not exclusively preserve that which is already visible, established, and secured.
A city that does not let its next generation help shape it will eventually only be preserving the memory of its own cultural significance.
CLUBWEAR IS CULTURE
CLUBWEARberlin is my answer to this—not as a party platform, but with the means I work with: material, cut, body, image, and clothing.
The collection should be wearable. It should be sold. It may be desirable. And it does not have to sacrifice its stance to do so.
Because an online shop and a political position are not mutually exclusive.
Whoever wears a piece from CLUBWEARberlin does not have to carry an explanation with it. But behind every piece lies the conviction that fashion can be part of a living culture—and that Berlin should not only celebrate young creativity once it has become internationally successful.
CLUBWEARberlin is clothing from Berlin.
For the club, the street, and the present.
Made to be worn. Made to be seen. Made to remain free.