ARTISTIC PARTNERS
Three artists. Three perspectives. One shared idea.
PRICE TAG is the collaboration of three artists who come from different disciplines yet share the same conviction: art, culture, and fashion can make societal questions visible.
A photographer.
A sculptor and visual designer.
A fashion designer.
Together, they are developing an event that goes far beyond a classic fashion show.
PRICE TAG is an examination of value, labor, responsibility, and perception.
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Andreas Fux
The Chronicler
Andreas Fux is one of Berlin's defining photographers. Even during the GDR era, he documented people, subcultures, societal changes, and those stories that often took place far from the major headlines.
His photographs show more than just people.
They show contemporary history.
Over decades, he captured developments that have now become part of Berlin’s cultural memory.
For PRICE TAG, Andreas Fux is taking on the photographic accompaniment and documentation of the project.
His focus is not only on the finished show but, above all, on the people behind it.
On the creation.
On the processes.
On the stories.
For more than twenty years, he has accompanied Sven Appelt photographically through a wide variety of projects.
20 years of fashion.
20 years of latex.
20 years of art.
20 years of friendship.
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Sven Bergholz
The Sculptor and Visual Designer
Sven Bergholz is a sculptor and digital visual designer.
In his work, he combines classical sculptural approaches with digital visual worlds and contemporary visual communication. His projects oscillate between art, design, social observation, and cultural reflection.
He is particularly well-known for his artistic figure "Hanna".
Hanna is a giraffe.
An observer.
A traveler.
A figure attempting to understand humans.
She provides no answers.
She asks questions.
Questions about the relationship between humans and nature.
Questions about society and responsibility.
Questions about life and death.
Questions about why people act the way they do.
Through Hanna, an artistic body of work has emerged that brings people into conversation with one another and invites them to view the world from a different perspective.
This stance also shapes his work for PRICE TAG.
As a visual designer, Sven Bergholz is developing the project's visual language. As a sculptor, he thinks in terms of shapes, symbols, and spatial staging.
This results in images and moments that transcend fashion and make social themes visible.
For him, PRICE TAG is not a fashion show.
PRICE TAG is a question.
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Sven Appelt
The Designer
Sven Appelt has been working for more than twenty years in the fields of fashion, latex design, art, culture, and communication.
With his label S-A-C berlin, he combines artisanal production with social issues, experimental materials, and a clear design signature.
At the center of his work has always been the question of how fashion can be more than just clothing.
How fashion can tell stories.
How fashion can spark discussions.
And how fashion can bring people together.
With PRICE TAG, Sven Appelt has developed an event that consciously dissolves the boundaries between fashion show, art project, charity event, and social reflection.
The central question is:
What does clothing really cost?
Not in the store.
But for the people who make it.
For the society that consumes it.
And for the world we live in.
Why are we working together?
Because each perspective alone would be incomplete.
Andreas Fux documents.
Sven Bergholz interprets.
Sven Appelt designs.
Together, this creates a project that combines different disciplines and aims to inspire people to reflect.
PRICE TAG does not offer pre-packaged answers.
PRICE TAG asks questions.
About consumption.
About responsibility.
About visibility.
About creativity.
And about the value of art and culture in an age where much has become measurable, but less and less is truly understood.
Three artists.
Three perspectives.
One shared idea.
PRICE TAG – A Performance of Value, Labor and Illusion.
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PRICE TAG |